Providing new affordable studio space at Wembley Park
(Released Sep 2017)
SFSA will take over and run 6,500sq ft of collective affordable studio space – the first of its kind in Wembley Park. The deal has been delivered through a partnership with Quintain, the developers behind the Wembley Park regeneration, and supported by Brent
Council, who are providing grant funding for the fit-out of the studios through the GLA’s New Homes Bonus funding programme. It will see 26 new high quality studios offered, providing long term affordable employment space for artists', makers and designers.
SFSA will use one studio as an office initially and the first studios will be rented out and occupied from November 2017.
Wembley Park is fast becoming a hub for creativity and culture and last month announced Boxpark Wembley will be adding to this offer in 2018 with 29 independent food and beverage units and a 2,000 capacity events space. Already home to two of the world’s
best known venues for music, entertainment and sport, Wembley Park is now keen to focus on developing a wider cultural presence across the 85 acre site and becoming a cultural hot spot in London.
This deal marks the first venture for SFSA in North West London and aims to tackle the shortage of space available to the arts community at affordable rates, in well managed facilities and marks a major investment in the arts for Brent and the capital.
As well as providing affordable studios Second Floor will also be delivering a range of educational and outreach programmes, including workshops and exhibitions, providing long-term partnerships and opportunities for the local community. This includes the
time bank system where in exchange for the lower rents artists are being charged, they set aside one hour a month of their time which is then given to the community. More details on this will be announced early next year when further studios are released across
Wembley Park with the aim to house over 100 practitioners on site in affordable studio workspace.
The new studios will be located on the ground floor of some of the new homes being built in Wembley Park which is seeing the fastest housing delivery of any site in the UK. There will be 3,000 homes under construction by the end of this year and in total
planning permission has already been secured for 7,000 homes, of which a third will be affordable.
Applications for the studio space have now opened and local residents, artists, makers and designers are being encouraged to submit their application to SFSA for the chance to become part of the growing community at Wembley Park.
Register your interest
Speaking about the partnership, James Saunders, Chief Operating Officer of Quintain (delivering Wembley Park), said:
“We are very excited to be welcoming Second Floor Studios & Arts to Wembley Park and can’t wait to see what the artists and makers that will occupy the space will be producing here. Wembley Park is fast becoming a location of choice for businesses big
and small and we’re looking forward to reaching out to the creative sector and adding another string to our bow. Wembley Park is coming alive with activity – with regular events on site, the London Designer Outlet, over 20 restaurants and the Yellow Pavilion
offering over 40 activities a week – making it very attractive for artists looking for both inspiration and space.”
Councillor Shama Tatler, Lead Member for Regeneration, Growth, Employment and Skills at Brent Council, said:
"Brent Council is excited to be working with Second Floor Studios & Arts and Quintain to deliver affordable studio space in Wembley Park. There is significant demand for artist space across London and the Council is delighted to be able to fund the fit-out
of the studios, helping to provide a long term, affordable home for a range of creative entrepreneurs. The studios will support small businesses, contribute to the local economy and add vibrancy to the area. We look forward to continued partnership working
with Second Floor Studios & Arts and Quintain."
About Wembley Park
Wembley Park is a destination, coming alive with activity and experiences.
For nearly 100 years Wembley Stadium and The SSE Arena, Wembley have been recognised as world renowned venues attracting over four million people every year to experience some of the greatest sport and music acts. Wembley Park is embracing this reputation
and building on this activity - opening up the area to new audiences.
The 85-acre site currently comprises The SSE Arena, Wembley, which owner and developer, Quintain refurbished and reopened in 2006; London Designer Outlet, which includes 70 high street outlet stores, restaurants, bars, coffee shops and a 9‐screen Cineworld
cinema; a 361 room 4 star Hilton Hotel and 1,000 new homes. Brent Civic Centre was built in 2012 and Wembley Stadium, owned by the FA Group, is a close neighbour.
Wembley Park has already seen £900 million invested since 2002. Between now and 2020 it is expected that a further £1 billion will be invested
as Quintain develops around 1 million square feet of office and workspace and a further 6,000 homes, across a broad range of tenures, which will make a significant contribution both to Brent and London’s housing need. During 2017 alone, 3,000 homes will
be under construction.
Wembley Park already benefits from wide boulevards and attractive public spaces – new parks and public realm will bring the total area of open spaces to around 42 acres.
Wembley Park is being delivered by